Premier League. Rewolucja strumieniowa od sezonu 2022/23

Władze angielskiej Premier League chcą od sezonu 2022/2023 uruchomić kanał transmisji strumieniowej w stylu Netflix. To może zrewolucjonizować futbol na żywo. Kluby angielskie będą miały większe przychody , a kibice niższe ceny abonamentu. Tymczasowa nazwa tego projektu to PremFlix. „Premier League przejdzie na połączenie obu systemów: sprzedaży praw medialnych w sposób tradycyjny i streamingu bezpośrednio do konsumentów” – powiedział dyrektor wykonawczy Premier League Richard Masters.


Prawa do oglądania ligi angielskiej w Internecie będą sprzedawane bezpośrednio kibicom na całym świecie. Wystarczy mieć dostęp do Internetu. Usługa ta jest powszechnie nazywana „Over the Top” ( OTT ) . Będzie obowiązywał system mieszany, co nie wyklucza tradycyjnych nadawców telewizyjnych. W sezonie 2019 /2020 Premier League zarobiła prawie 3 miliardy funtów. W tym 1,5 miliarda funtów z praw krajowych i 1,4 miliarda funtów ze wszystkich telewizyjnych praw zagranicznych.

Premier League w Polsce i Skandynawii.

Skandynawska firma Nordic Entertainment Group ( NENT Group) , która zajmuje się transmisjami strumieniowymi (przez Internet) ogłosiła , że jej usługa strumieniowa Viaplay wejdzie do Polski w sierpniu 2021 roku. NENT wchodzi oficjalnie do Polski. Jej usługa Viaplay będzie pokazywać Bundesligę od sezonu 2021/22 przez 8 lat do 2029 roku oraz Premier League od sezonu 2022/23 przez 6 lat do 2028 roku.

Sztokholmska grupa medialna NENT kupiła nordyckie prawa do pokazywania meczów Premier League w Danii , Finlandii , Norwegii i Szwecji aż na 6 lat. Za lata 2022-2028 zapłaciła aż 2 miliardy funtów .

UEFA też już ma OTT.

Rewolucji strumieniowej OTT już nikt nie zatrzyma. Można ją tylko opóżnić. Władze europejskiej piłki UEFA też uruchomiły własną platformę strumieniową OTT. To tam od sezonu 2024/2025 mają być pokazywane mecze pod patronatem UEFA czyli Liga Mistrzów , Liga Europy , Europa Conference League , Mistrzostwa Europy , rozgrywki młodzieżowe itd. https://asnews.pl/pilkanozna/liga-mistrzow-prawa-telewizyjne-na-lata-2021-2024/

Póżniej ruszy „potężny strumień”.

Powtórzmy precyzyjnie. Transmisje strumieniowe OTT ruszą tylko w kilkunastu , ze 188 państw , gdzie można oglądać na żywo mecze Premier League. Władze Premier League będą się uważnie przyglądać jak to działa i korygować nieuniknione błędy. Czyli uruchomienie usługi OTT nie oznacza końca metody sprzedaży praw TV tradycyjnym nadawcom telewizyjnym. Po tym okresie przejściowym ruszy „potężny strumień”. Nie do zatrzymania.

© ( MARB )

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